The year-round destination Zell am See-Kaprun not only stands for innovation, but also lives it: Together with the software provider "RateBoard", the region is taking the next step towards digitization. The innovative tool makes it possible to measure demand, prices and price dynamics for Zell am See-Kaprun, using data from the largest hotel booking portals. RateBoard enables Zell am See-Kaprun to control and adapt its marketing activities in a timely and situation-specific manner.
Big data has also arrived in tourist distribution: in addition to traditional data analysis based on monthly, seasonal or annual statistics, digitization offers new opportunities to access this information online in real-time. In addition to past market research, RateBoard allows the region to make accurate forecasts of the future booking situation by analyzing large amounts of data. The software solution gives Zell am See-Kaprun Tourism insights into how events affect prices and demand in the destination, for example. In addition, it can react in a timely and targeted manner, and marketing measures can be efficiently planned or adjusted.
"With RateBoard, we have found a highly professional partner and can increasingly make decisions based on data. In a further step, we want to work directly with the hotels in the region to generate even better data quality and added value for our partners, "explains Patrick Riedlsperger, responsible for Digital Marketing at Zell am See-Kaprun. RateBoard CEO Matthias Trenkwalder adds: "Depending on data quality, we can predict capacity utilization in the region with a variation of just five percent." In addition, RateBoard offers the opportunity to make comparisons to other destinations and thereby better assess their own positioning in the market.
More information about the tourism region Zell am See-Kaprun at www.zellamsee-kaprun.com
The original source of the article you will finde at the home page of Zell am See-Kaprun.