No. 1 in Austria: How RateBoard helps hotels maximise their profit

RateBoard takes centre stage in a portrait by the Austrian daily newspaper “Die Presse”. The article traces the journey of the Zucchetti Group company from its founding in Innsbruck to becoming Austria’s most widely used revenue management system.

From gut feeling to data-driven pricing

When Matthias Trenkwalder and Simon Falkensteiner founded RateBoard in Innsbruck in 2015, revenue management was barely on the radar of leisure hotels. Rates were set once a year for the brochure, often based on experience and with the help of Excel. RateBoard changed that: the software analyses booking data, demand, competitor rates and other market data, and recommends the optimal price for every room category every day. If the hotel wishes, the Autopilot sends the rates straight to the property management system or channel manager.

Market leader in Austria and South Tyrol

According to the technology survey by the Austrian Hotel Association (ÖHV), 45% of the hotels surveyed use RateBoard. That makes RateBoard the most widely used revenue management system in the country. RateBoard is also the market leader in South Tyrol. Today, around 1,700 hotels in Austria, Germany, Switzerland and Italy rely on the solution. More than 80 interfaces connect it with leading PMS and channel managers.

More revenue, less effort

The focus is on leisure and independent hotels. Family-run properties in particular rarely have a dedicated revenue manager. RateBoard takes over the time-consuming pricing work and helps hotels increase their revenue by up to 20% through better pricing decisions. The lever isn’t discounts, it’s the right price at the right time.

The next step: AI in revenue management

In October 2026, the company launched RateBoard Next, an AI revenue manager built into the software. It comes with a customisable dashboard that shows management, revenue managers and front desk teams exactly the KPIs they need for their role.

RateBoard has been part of the Zucchetti Group since 2020, bringing its expertise in leisure hospitality to the Group’s hospitality portfolio.

The portrait in “Die Presse” confirms how important data-driven revenue management has become for the Austrian hotel industry. With RateBoard Next, RateBoard is building on this path and making AI usable in everyday hotel operations.

Read the original article (in German) in “Die Presse”: 1. Platz: Ein Revenue Management maximiert den Gewinn