Strong together:
long-term partnership as a recipe for success

The Granpanorama Hotel StephansHof is located in picturesque Villanders in South Tyrol and offers its guests impressive views of the South Tyrolean mountains. Lukas Egger, owner of the hotel, offers his guests 48 comfortably furnished rooms and a dedicated team of 25 employees.
With its central panoramic location, the hotel is a great starting point for exploring the mountains and culture of South Tyrol. In addition to a wellness area and an outdoor swimming pool, the hotel also has a private spa. The hotel's target groups are both those seeking relaxation and active vacationers who want to experience the nature and culture of the region. The hotel is also an oldtimer hotel and, due to its special location surrounded by winding country roads, counts classic car drivers among its guests.

 

The hotel uses the Easychannel channel manager and the ASA hotel program for administration. ASA is the backbone of all activities in the hotel and is used to manage bookings and, via lists, to communicate with employees. Booking.com, Booking South Tyrol, and Expedia are also used as online travel agencies.

 

Seven years ago, the hotel was one of the first in the leisure hotel industry to decide to introduce a revenue management system and switch from fixed to dynamic prices. Mr. Egger took this step due to the large fluctuations in demand during the winter season, when many weekend bookings were made. The change was initially met with internal skepticism, especially among the older generation, and some guests also reacted with complaints and even cancellations. However, acceptance has now increased significantly, and complaints have almost completely disappeared. Lukas Egger found the implementation of the software to be problem-free: “The onboarding went smoothly, the installation and training were pleasant and uncomplicated, and all questions were answered professionally.”

 

One of the biggest advantages of switching to a revenue management system was the profitable focus on the winter season for the hotel. Not only are regular room rates optimized, but the hotel also sells a number of packages using dynamic pricing. These are therefore marked as FROM-prices on the website. Initially, there were some skeptical questions and complaints from guests. “However, this has now settled down and we no longer have any problems with marketing,” says Lukas Egger. RateBoard also helps the business with revenue forecasting and thus with planning advertising activities in a constantly changing and increasingly uncertain market. Egger comments: “The software also supports marketing, as it provides an overview of potential occupancy gaps well in advance and also keeps an eye on competitors.”