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In many industries intelligent pricing has been an issue for a very long time. The best-known examples are certainly airlines, which have been successfully using profit management systems for many years and thus have maintained their sales and profits.
This issue is also becoming increasingly important in touism. Early book discounts are already a matter of course, but they represent only a first approach to intelligent pricing. Nowadays, much more can be achieved with little effort. Current, data-driven software solutions offer the opportunity to achieve sales increases of 5-20%.
This paper intended to provide a first overview of the topic of intelligent pricing, to develop an understanding of it and to get to know important terms: